Working for Elon Musk is the epitome of precarious employment. They found this out when the entire Tesla Supercharger staff was fired en masse without any explanation.
Now it’s Joe Benaroc’s turn. X’s former head of global business operations was hired personally by CEO Linda Yaccarino just days after taking the job, but he left after less than a year on the job, according to his LinkedIn profile.
According to a report from NBCUniversal, the former NBCUniversal Global Advertising Chairman may also be in the crosshairs himself. Financial Times on Sunday. Citing anonymous people familiar with the matter, the report said Yacarino felt pressured to shake up her management team and fired Benarroc because he allegedly failed to properly communicate to clients in advance that X would soon be Sharing of pornographic content is allowed with consent, three sources at the company were quoted as saying. (Pornographic content has long existed on Twitter, but had not previously been officially permitted.)
While Benarroc’s surprise coverage of customers could clearly have a negative impact, Musk himself provided a reason to confuse them. Musk is trying to attract popular streamers by shaming Amazon-owned rival Twitch for failing to police its adult content platform. The sudden inclusion of pornographic content in officially licensed content just a few weeks later was bound to be controversial.
nudity in bio
– Dream (@dreamwataken) May 20, 2024
when approaching wealth In response to the comment, X replied with the automated statement “very busy right now, please check back later.” Benarroch did not respond to a statement request on X.
Musk’s social media platform has been suffering heavy losses since he added $1 billion in annual interest to its cost base in late October 2022 to fund his $44 billion acquisition.
While X remains a private company, its problems could spread to Tesla, as the electric car maker is Musk’s main source of wealth and stock sales have been used to fund his efforts on Twitter. Tesla shares have fallen 50% since April 2022, when Musk disclosed his interest in the social media platform.
In September, Yaccarino said X could actually become profitable in early 2024. raising new concerns about a possible financial collapse. Rather than resorting to diplomacy, Musk chose to go on the offensive, threatening to name and shame advertisers if X went bankrupt.
A direct threat to Yacarino’s authority.
Musk appears unsatisfied with the pace of improvements to the It was a direct challenge to her authority.
Yacarino herself has faced speculation that she was little more than a puppet CEO, appointed to relieve Musk of the pressure on the company’s management and to shoulder any grenades for the billionaire if necessary.
Last week, as she opened up about her struggles with overcoming imposter syndrome — the feeling of not truly earning status and position — she was asked what was the best message she’d ever received from him.
Welcome to the flock, @benarroch_joe! From one bird to another.
let’s get to work @Twitter! #timetofly
— Linda Yacarino (@lindayaX) June 4, 2023
Instead of giving examples of how he developed her or encouraged her to be her best, Yacarino thought of the day Musk announced her hiring, rather than anything that happened in the 13 months since.
Amid the ongoing losses, Jacarino’s room for maneuver has been limited, and now she must take on the responsibility of personally vouching for her former assistant, Benaroje.
Unless Yaccarino can better leverage her extensive Rolodex to appeal to her ad industry connections, Benarroch may not be the only former NBCUniversal executive to find herself updating her LinkedIn profile.
