Real estate software company MoxiWorks has been building out its 150-plus member MoxiCloud network for years to help users solve challenges that its products may not solve. The latest one selected is SOCi, a powerful online marketing solution.
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Real estate software company MoxiWorks has selected SOCi, a powerful online marketing solution that works with some of the best-known names in business, as the newest member of its 150-plus member MoxiCloud network, according to a July 25 press release. company cooperation. The release describes SOCi as “the leading joint marketing cloud for multi-location enterprises.”
The digital marketing company’s software automates everything from social media and display advertising to customer surveys and product reviews, among other marketing strategies. It also addresses online reputation management and SEO strategies.
“This partnership enables brokers and agents to effortlessly post real estate listings—whether new listings, open houses, price reductions, or closings—directly to their social media pipelines,” MoxiWorks said in a press release. “
While there are many real estate-specific companies that serve this type of need, even MoxiWorks itself, SOCi’s advantage is that it brings case studies, feedback and business intelligence from clients such as Ford, Jersey Mike’s, KOA, Ace Hardware, Rent-A and more . External insights can be a powerful driver of real estate brand improvements.
“Everyone knows how important social media is for not only promoting real estate listings, but also promoting agents and their brands,” Krista Hannahs, senior director of strategic partnerships at MoxiWorks, said in a statement. “We’re excited to introduce new additions to our MoxiCloud Partner Program Having a powerful tool like SOCi gives agents the technology to really simplify social media management, especially for larger brokerages with multiple franchises and locations.”
Of particular interest to MoxiWorks customers may be SOCi’s Genius Social, a social media content planner and assistant powered by artificial intelligence. Hyperlocal content and marketing insights can be assembled into sequential posts via a centralized calendar, optimized for long-term engagement and focused on specific zip codes or areas within them.
Thanks to the deep integration, users can rest assured that all listing data, copy and related marketing assets will be pushed to SOCi’s interface. There’s a fully automated option for those who have more lists than time, and full manual oversight for those who want to spread the message more carefully.
Richard Lumsden, SOCi’s senior vice president of business development, said in a press release that the company’s suite of features can help new agents become market authorities and scale their agency “effortlessly.”
“This strong partnership ensures the highest efficiency and effectiveness in social media management for brokers and agents,” Lumsden said.
In March, RealReports joined MoxiCloud, and in February, it added custom application builder HomeStack.
SOCi has set up a website about the partnership: www.meetsoci.com/moxiworks-integration. Headquartered in Seattle, MoxiWorks claims to serve more than 800 brokerage firms and 400,000 agents.
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