Merlin, a digital music licensing and membership organization for independent record labels, has launched an initiative to provide emerging technology platforms with access to independent music created by real artists.
is called Merlin connection, Merlin developed the new tool in response to growing concerns about artificial intelligence and its impact on artistic creation. While artificial intelligence can produce universal music, many critics believe it lacks the originality of human-created works.
Merlin Connect seeks to solve this problem by providing a vast library of “high-quality” music from independent artists to emerging technology platforms, the organization said on Wednesday (June 5).
Merlin Connect also aims to solve the challenge of music licensing, which can be complex and expensive for many emerging technology platforms, Merlin said. Merlin Connect seeks to eliminate these challenges by providing a simplified approach.
Participating platforms will receive a curated selection of fully cleared music, eliminating the need for lengthy negotiations with individual rights holders. Merlin said its goal is to identify “next generation music monetization opportunities” for its members, which include independent labels, publishers and other rights holders.
“With the launch of Merlin Connect, we are taking an important step forward in this mission. This initiative highlights Merlin’s continued dedication to promoting innovation in the independent music sector.
Horst Weidenmuller!K7
Merlin has global members from more than 70 countries, accounting for 15% Recorded music market. Their members include independents such as !K7, Armada Music, CD Baby, CD Baby and Downtown Music (including FUGA), Cinq Music Group, Domino, Reservoir Media, Secretly, Symphonic Distribution, Hopeless Recordsand others.
Merlin has established deals with key partners such as Apple, Deezer, Meta, Spotify, TikTok, Pandora, Tencent, YouTube Music, Soundcloud, Audiomack, and sensationproviding its members with a strong influence in the field of digital music.
“As one of the founders of Merlin, I have had the opportunity to support the incredible growth of our organization from its inception to today,” said Horst Weidenmuller,!
“Merlin has always been committed to promoting independence and ensuring its members get the opportunities and opportunities they deserve. With the launch of Merlin Connect, we take an important step forward in this mission. This initiative highlights Merlin’s commitment to promoting independence Ongoing dedication to innovation in the field of music.
“Through Connect, Merlin can now extend the reach of members’ music into new areas, allowing fans to interact with the music they love. We’re excited to see Merlin Connect open new doors for our artists and bring their An innovative platform that brings music to the world.
Louis PosenHopeless Records
Access to Merlin Connect is granted through an application process. Merlin’s team will review each application and selectively work with the most promising platforms based on their innovation, leadership and team resilience. This process is designed to ensure that Merlin, its members and select artists are working with a platform that has the potential for sustainable growth and innovation.
Louis PosenThe founder of Hopeless Records said: “Through Connect, Merlin can now expand the reach of members’ music into new areas, allowing fans to interact with the music they love. We are excited to see Merlin Connect open new doors for our artists. doors and bring their music to innovative platforms around the world.
“Our bold goal is to partner with the next generation of platforms to shape the future of music monetization for Merlin members. We want our independent members and their artists to be at the forefront of music and technology.
Jeremy Sirota, Merlin
CEO of Merlin Jeremy Sirota Adding: “Merlin Connect is our commitment to finding and unlocking new opportunities in disruptive industries for our members. Our bold ambition is to work with next-generation platforms to shape the future of music monetization for Merlin members. We want our Independent members and their artists are able to be at the forefront of music and technology.
The launch of Music Connect comes as Merlin continues to work with new technology platforms beyond music streaming services. In November 2023, Merlin began licensing its members’ directories to graphic design applications canvas. Canva previously planned to bring copyrighted music to its platform.
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