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Microsoft(NASDAQ: MSFT) has partnered with Bing to launch a new generative AI search tool that is currently being used for a small set of user queries.
“By combining the power of generative artificial intelligence and large language models with search results On the page, Bing’s generated search creates a customized, dynamic response to the user’s query,” the company said in a statement. Blog article Released today.
Bing’s gen-AI looks similar to Google’s (NASDAQ: Google)(NASDAQ: Google) AI Overview, builds AI-generated snippets in response to Google search queries. It was released in May.
AI Overviews has faced some criticism that it could disrupt web traffic, reduce organic visits to publishers and impact advertising revenue. Microsoft acknowledges this possible impact.
“We are continuing to pay close attention to how generated searches impact publisher traffic,” Microsoft said. “Early data shows that this experience can sustain clicks to the site and support a healthy web ecosystem.”
Microsoft says it’s slowly rolling out this new generation of AI search products and plans to share more updates in the coming months.
According to the latest data from Statista, Google continues to dominate the web search race, accounting for 87% of all searches. Bing ranks second with 8% share.
