Australian diversified music company Mushroom Group has launched a new talent management and partnership agency designed to connect top influencer talent with leading brands.
The new organization is called mushroom connect Founded by the CEO of Mushroom Group Matt Gudinski Director of Mushroom Connection Kirsty kasabis. It will be led by Kasabis and provide professional talent management services, influencer marketing and artist representation.
“Traditional marketing methods alone no longer work. Audiences are savvier and more diverse than ever. That’s why talent-led digital content has become a real game-changer. Brands are now focused on authentic, With digital-first creative, they see immediate results that have a direct impact on consumers,” Kasabis said.
“In these delicate times, talent is eager to work with brands they mutually identify with and genuinely love. Brands leverage talent to reach new audiences and create real connections with their target markets. This is what we drive by connecting talent and brands A perfect storm of strategic partnerships, to quote our powerful slogan, ‘We are connected,’” Kasabis added.
The Mushroom Connect team’s portfolio includes partnerships with the following household names: Disney, Google, Netflix, Maybelline, Kathmandu, Paramount, Amazon, McDonald’s, Jetstar Airways, and Switzerland.
“Brands are now focused on authentic, digital-first creative, and they are seeing immediate results that have a direct impact on consumers.”
Kirsty Kasabis, Mushroom Connection
On the talent front, Mushroom Connect will curate a roster of artists including Australian creators Luke and Sasi Scottcomedian Dom Litrich Also known as big tortuousviral feeling 100% Timand food bloggers Bite with Lily. The agency will also represent Australian artists such as DMA’sElectronic powerhouse duo Beijing Dekesinger/songwriter vera bluepunk rock band “Young Jesus and Gene” trailerand groundbreaking Aboriginal hip-hop group 3%.
“It’s been an incredible two years Mushroom Management, the support from Kirsty and her team has been unprecedented. The Mushroom Group connects us with so many amazing people who are turning our wildest dreams into reality! We’ve seen firsthand what Mushroom Connect is capable of and can’t wait to see them dominate the space!
Mushroom Connect’s team will include Gabriella Francina (LADbible Group, YouTube) and Bella McDonald (The Brag Media), and Mushroom Group Strategy & Partnerships Manager Ben Dennis The company said he will lead Connect’s artist and talent partnerships division as part of his new role working across the group.
Gudinski will also support Mushroom Connect as the new unit will work with a range of specialist companies including Mushroom creative house, Mushroom activity, Mushroom Management, mushroom studioand jazz scenelaunching in July 2023.
“The fact that Mushroom Connect is part of the wider group means our dedicated team has unparalleled reach across the music, events and entertainment industries to turn brand ideas into reality and connect with top influencer talent. A world-class partnership.
Matt Gudinski, Mushroom Group
“One of the secrets of Mushroom’s success over the past fifty years is that we are always open to new ideas and new ways of empowering our employees. The fact that Mushroom Connect is part of the wider group means our A team of professionals with unparalleled reach across the music, events and entertainment industries can turn brand ideas into reality and build world-class partnerships with top influencer talent.
The development comes as Mushroom Group continues to launch new products. Gudinski said last year MBW In an interview, the company sought to “further establish Mushroom as a global independent powerhouse.”
“Anyone can do this. You just have to have the right setup, and that’s what we’re currently focusing on creating. There was a time when more artists were independent in their own right, but as the market has become more crowded and how many That changed as artists competed for limited opportunities,” Gudinski said at the time.
Matt Gudinski is Michael Gudinski, The world’s most respected music entrepreneur and founder of Mushroom Group passed away in March 2021 at the age of 68.
global music business
