Web3 Music (W3M), a new global music industry trade body that aims to “promote research and development across the industry,” has officially launched.
W3M brings together prominent entities from the music, finance and technology sectors to “collaborate, explore and leverage advanced technologies” including artificial intelligence, blockchain and mixed reality.
Sergio Mottola, described by W3M as an executive with “expertise in finance, advanced technology and international regulatory frameworks,” will serve as the organization’s president and CEO.
Charlie Rapino, a record industry veteran who currently serves as Artist First’s vice president of A&R and communications, has been named vice president.
W3M Executive Vice President of Music and Chief of Staff Giulia Maresca and Executive Vice President of Ecosystems Katy Campbell also join the leadership team.
The association brings together various individuals and companies in the music industry to form what it calls “a discussion network and test group for some of the latest advanced technological ideas in the music field.”
This group includes [PIAS]Beggars Group, Blue Raincoat Music, EGA Distro, Hospital Records, Russells Solicitors, Tileyard, Artist First, Karta, Le Son, PublicPressure, Roba Music Publishing, Toco Music.
W3M’s advisory board includes other well-respected industry executives such as Ted Cockle, former president of Island Records, VirginEMI and Hipgnosis Song Fund; Andy Saunders, founder of Velocity Communications; Andrew Hale ), producer and member of Sade; Claudio Ferrante, president of Milan-based record label and publisher Artist First; Paul Sears, founder of music management company Visionary Sapiens Also CEO.
In a press release announcing the product, W3M said “the digital environment continues to evolve, and so does the way we create and consume music.”
The announcement added: “The music industry is also making positive progress in the digital integration of copyright and licensing, while understanding the need to adapt to new ideas and develop new solutions.”
To this end, the association has also launched the Music Protocol, described as “a digital infrastructure designed to transform music copyright into a dynamic asset that adapts to the evolving digital environment.”
W3M said the framework combines technology solutions that can support the music industry, such as generative AI and game licensing.
“The Web3 Music Association is taking a bold step toward exploring these uncharted territories, and we look forward to being a part of it.”
Adrian Pope, [PIAS]
Adrian Pope, Chief Digital Officer [PIAS]” said: “We are excited about the possibilities that Web3 offers for music. The key to the success of these new innovations will be unprecedented cross-industry collaboration, experimentation and fundamental compliance with the principles of copyright and creative intellectual property protection.”
“The Web3 Music Association is taking a bold step toward exploring these uncharted territories, and we look forward to being a part of it.”
“Our plan is to create a collaborative platform where companies and creators can learn, share and innovate together.”
Ted Coker
Ted Cockle added: “Our plan is to create a collaborative platform where companies and creators can learn, share and innovate together.
“We want to help everyone navigate the complexities of progress and advanced technology and ensure it is put to good use to best help artists spread and promote their music, create buzz at their events, and their fans group growth and support.”
“We don’t just have to adapt to new technologies, we adapt to them. Together with the music industry, we are actively shaping the infrastructure that supports the industry’s digital future.
Sergio Mottola
Sergio Mottola said: “Our goal is to create a fertile ground for the discussion, understanding and practical application of advanced technologies.
“Our goal is to ensure that the music industry is not just a participant in the digital age, but a driving force behind it. Our goal is to allay concerns about the impact of current advanced technologies, such as artificial intelligence, on the industry.
Mottola added: “We not only have to adapt to new technologies, we have to adapt to new technologies. Together with the music industry, we are actively shaping the infrastructure that supports the industry’s digital future.
“Music Licensing uses technology to make it easier and faster to legally use and share music. This new system helps more people make money from their music by simplifying how music is licensed and tracked.
Mottola continued: “The launch of W3M and the Music Protocol is a call to action for all music industry stakeholders to participate and contribute to a future where music is more interactive, rights are automatically managed, and creators are systematically empowered Compensation. The association provides a platform for education, innovation and collaboration that enables industry professionals to lead the adoption of these technologies.global music business
