TikTok has launched an in-app hub for the BTS star to promote his new album MUSE, which releases today (July 19).
Jimin becomes the latest artist to get a dedicated in-app center on TikTok, following Taylor Swift’s launch of an in-app experience tortured poets department in april
TikTok, which bills itself as “the leading music discovery platform,” said its new immersive hub provides BTS fans with an interactive experience and access to exclusive content only available within the app.
Starting today, fans can visit the #Jimin_Who hub by clicking on the search banner that appears next to related terms like “Jimin” and “BTS.”
TikTok said fans will be challenged to unlock “limited-time exclusive” profile frames.
In addition, the center also provides Jimin’s top content and fan spotlights, showcasing outstanding members of BTS’s “ARMY” fan club.
According to TikTok, K-pop has become one of the fastest-growing genres on the platform.
In 2023, K-pop artists accounted for 50% of the most viewed global artists on TikTok, with the #kpop tag generating 59.8 million posts and amassing 602 billion video views.
BTS (@bts_official_bighit) now has the fourth-largest artist account on TikTok since their debut more than a decade ago.
The band has assembled more than 65.5 million follower and receive 1.4 billion Likes on the platform.
TikTok reports that hashtags related to the organization continue to generate “huge engagement,” with #bts appearing in 94.1 million creator videos and #bts_official_bighit appearing in 33.4 million.
Meanwhile, hashtags related to #jimin have appeared in more than 22.9 million Creator videos.
After releasing his first solo album Face Jimin’s No.1 song last year, like crazyinspiring more than 300000 Creator videos, as well as dance videos posted on the group’s TikTok were viewed 36.2 million times and received more than 8.6 million like.
Jimin recently shared an exclusive behind-the-scenes video of the pre-release single Smeraldo Garden Marching Band (feat. Loco) from meditationhas been viewed by 11 million fans and received 2.5 million likes.global music business
