Brokerages know that the recruitment of real estate agents and teams is always highly competitive, and some brokerages find that the competition becomes even more intense after the recruitment of real estate agents and teams. national association of realtorsThe settlement prompted agents to reassess their businesses.
but servant. Push your brand to the top of every agent’s wish list in a way and on a scale that no other agency can replicate. that is through achieving success Netflix exhibit.
Since the agency “Own Manhattan” After its premiere, the show firmly ranked among the top 10 most-streamed series on Netflix in the United States.
SERHANT. Vice President of Strategic Development Todd Sheridan said the number of inbound leads from agents looking to join the brokerage has increased 400% since the show launched. If the company can capitalize on its rapid rise in brand awareness to expand its business in a high-quality way, then the wrong times in SERHANT’s brand might be better replaced with exclamation points.
“I’m both the hunter and the prey now,” Sheridan said. “The cool thing about this show is that it highlights the different services that we have that I think are very powerful from a recruiting perspective. So what it does is just show people that we have more to offer than I could before. Provide a higher level and more efficient way.
Since the launch of “Owning Manhattan” on June 28, the company’s digital traffic has experienced explosive growth. A staggering 1,915%.
Today’s competitive landscape depends on what brokerages are looking for and where they are looking. In some areas, team hiring has picked up at brokerages looking to expand quickly, while others are recruiting top performers on an individual basis.
Dan Smith, director of California’s Orange County Premier League Anvil Real Estate, Said team competition has cooled down in his area, but individual competition is fierce.
“My agents bring me recruiting materials every day that they receive from other people,” he said of Anvil, which ranks No. 57 nationally. real trend‘ Super team roster (by quantity). “My agents are actively recruiting.”
Even before the show, SERHANT. The company excels in agent recruitment thanks to founder Ryan Serhant’s flamboyant personality and decade-long work on the New York Million Dollar Listing. According to the company, its agent count has doubled every year since its launch in September 2020.
Sheridan said the brokerage added 200 agents in the first half of this year, bringing its total headcount to about 650. The company’s footprint is often thought of as a rough radius of New York City, but it has expanded up and down the East Coast, from Connecticut to Florida and Georgia.
Florida has been a key focus for SERHANT. Mark Raumaker, founder of Team Orlando home team, Serhant was contacted. This year it’s about joining. He was attracted to the brokerage’s high-profile brand and technology platform, S.MPLE.
“Once Ryan [Serhant] When my husband and I met, it was obvious that we should do business together,” Raumek said. “Our ideas, styles and overall vision were very aligned. From that point on, it was more of a ‘date’ process to see if we were right for each other. My wife and I spent two months meeting with the executive team, getting to know them, and they getting to know us. It was a very intentional process on both sides.
Where is Serhant. What comes next remains to be seen, but Owning Manhattan has given it the opportunity to become one of the largest and most recognized names in the real estate brokerage world.
“Ryan and I were texting today, and an agent just found a $15 million buyer based on the show,” Sheridan said. “So, there’s a lot going on. I’ve also had a lot of meetings this week with some very high-level producers.
