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Market Leader is an all-in-one solution for generating real estate leads, nurturing them using automated tools, and converting them into long-term customers. Its suite of tools includes a powerful CRM, real estate website, predictive analytics, marketing automation, and more.
Without consistent and effective lead generation, thriving as a real estate professional is nearly impossible. Networking the old-fashioned way can be time-consuming, and handing out business cards and following up via email, text, or phone call may not suit your personality. This is why many successful real estate agents turn to CRM, lead generation and marketing platforms such as Market Leader.
In this market leader review, we’ll explore its features, pros and cons, pricing, and some alternatives so you can decide if it’s right for you and your real estate business.
generalize
Market leader key specifications
- Price: Starting at $139 per user per month
- Exclusivity: Yes
- Probation: No free trial period
- Automated marketing: Yes. Complete marketing center, including automated marketing, fully integrated with Market Leader CRM
- Contract requirements: six month contract
How do market leaders operate?
Market Leader provides agents and brokers with a guaranteed number of exclusive leads every month, gives you insights into customer interests, and assists you in managing customer profiles using its Customer Relationship Management (CRM) tool. You can use its marketing automation features to communicate with potential customers. Use the market leader’s network enhancementusers in your local market will see strategically targeted ads created and managed by the market leader’s experts as they scroll through their favorite social media platforms.
When a potential customer clicks on one of your ads and submits an auto-filled lead form, their personal information will go directly into your Market Leader CRM. They then receive an automated email introducing you to them and directing them to your market leader website. Through a variety of automated market leader campaigns, your prospects will be nurtured through consistent communication touchpoints until you are ready to step in and take over.
In addition, your prospects’ real estate search records are collected in your CRM, giving you insights into the types of homes and communities they are interested in. Once they’re ready to engage, you’ll be notified and it’s time to make a personal touch, leveraging their collected property search history so you can win them over as a client.
Market Leader Alternatives (Comparison)
| First choice |
 |
market leader |
|
Market Leader offers a complete marketing suite, including email and SMS marketing services, lead capture forms and a built-in lead management CRM, with in-house advertising experts dedicated to sending you leads. |
$139 per user per month |
| Visit the market leader |
| also popularr |
 |
top producer |
|
Top Producer offers a wide range of lead generation options and streamlines and automates workflows, making its plans perfect for those ready to scale their business, no matter how small your budget or how big your team is. |
$129 per user per month |
| Visit top producers |
| also very popular |
 |
Smart zipper |
| Powerful solution for smart farming and inventory generation |
|
SmartZip’s targeting, analytics, and branding platform lets you market yourself to your target audience, reach only the prospects most likely to sell, and streamline your farming with automated list leads, marketing, and follow-up. |
$500 per user per month |
| Access smart zippers |
|
Exclusivity: |
Yes |
No |
No |
|
Contract requirements: |
at least six months |
one year contract |
one year contract |
|
Customer Support: |
Email, phone, live chat and knowledge base |
Articles and videos, webinars, emails and live chat |
SMS, email, phone call, live chat |
|
Free period: |
Unpublished |
No free trial |
Unpublished |
|
Starting price: |
$139 |
$129 |
$500 |
Advantages and Disadvantages of Market Leaders
- Guaranteed number of exclusive home buyer and seller leads in the local market each month
- Only pay for visitors who convert into leads
- Cost effective for solo agents
- Lead generation IDX website not included in all products
Characteristics of market leaders
Powerful customer relationship management: Sign in to view your Market Leaders dashboard and its unique lead sorting window at the top. Your contacts will be sorted by the labels you give them. Through the dashboard, you can respond quickly with automated text and email alerts, find out when your contacts have visited your site and what properties they viewed or saved, and get the information you need with automated listing alerts. Frequency to send relevant lists.
Integration of lead source sources: Your CRM integrates with over 40 lead sources, including Trulia, Zillow, and Realtor.com.
Mobile CRM App: With the app, you can access your entire contact and lead database from your mobile device and manage new leads in your pipeline.
Customizable website: A website tailored to your brand, IDX-enabled, customized to capture leads, and search engine friendly. You can choose from numerous layout options and hundreds of licensed photos in the image gallery, or upload your own photos. Easily add content and customize a range of gadgets. You can also use Website Setting Wizard and content management tools that enable inline editing of any part of the page and updates from your phone.
CRM and website integration: Your contact information and housing search information flows from your Market Leader website to the CRM.
Real Estate Agent Guide: Offers free business planning resources, scripts and templates, and lead generation assistants, including business plans, marketing plans, call scripts, and text message templates.
MLS connection: Connect your IDX-enabled website to your MLS and send listings and listing details in marketing messages.
marketing: You’ll automatically receive a customizable real estate marketing package to promote each new listing. In Market Leader Pro and Market Leader Team, the complete marketing center is fully integrated with Market Leader CRM.
Market leader pricing and monthly plans
Market Leader offers plans for individual agents, teams of up to 10 people, and enterprise solutions customized to the size of your team or brokerage. Below are the starting prices. We recommend contacting the market leader’s team to check the latest pricing and trading, or request a customized quote for a brokerage solution.
| plan | Price/month | number of users | include |
|---|---|---|---|
| Professional services for agents | $129 + $7 to $30/lead | 1 | CRM+Website+Marketing |
| professional team | $329 + $7 to $30 per lead | up to 10 | CRM+Website+Marketing |
| network enhancement | $350 | Add on | Maximum 40 leads per month |
Professional services for agents
Starting at $139 per user per month. With this lead and customer relationship management solution, agents can build custom websites and pages with widgets optimized for lead generation. Get leading insights, community and market intelligence with MLS integration that supports multiple MLSs. You can purchase exclusive leads each month, including lead insights from sellers who visit HouseValues.com. Increase productivity and performance with pipeline dashboards, real-time inventory alerts, search and targeting capabilities, mobile CRM apps, and market reporting. Automatically add new online leads to your drip marketing campaigns with marketing automation from the market leader. The powerful marketing center also features thousands of professionally designed templates, bulk and direct mail printing options to market every new listing.
professional team
Starting at $329 per user per month: Pro Teams provides small teams with a shared contact database and marketing content to optimize collaboration, as well as a customizable, lead-generation website with an MLS feed (for teams and individuals within it) . This plan includes Network Boost so your team can receive a large number of social media leads every month. Your entire team can use Market Leader’s CRM to gain insights into your contacts’ activities, identify and send messages to high-priority prospects, create tasks, notes, and more. While you’re on the go, your team can interact with contacts, respond to new leads, and view alerts in the mobile CRM app. With the system’s marketing automation, your team can nurture new leads by sending them checklist reminders and 18-step email drip campaigns. You can also add existing contacts to the CRM so that they can also receive customized email or print marketing campaigns from Market Leader.
network enhancement
Market Leader’s Network Boost starts at $350 per month and allows you to grow your database with a steady stream of exclusive social media leads in your local market (the community where you want to grow your network). You will receive up to 40 unique leads per month. You can then use Market Leader’s marketing tools to convert those leads through automated list reminders, 18-email drip campaigns, and more. If you need more than 40 leads, you can contact the Market Leaders team for more pricing information.
frequently asked questions
Who is the best fit for market leadership?
The market leader’s affordability and ease-of-use make it ideal for single agents and teams looking to automate processes, build a steady pipeline of local leads, and anyone looking to save some time (and effort, effort, and money) to spend. In marketing. It’s ideal for any agency or small team that wants to spend less time marketing and managing campaigns to lukewarm prospects because it targets the hottest prospects in your area, And automate your marketing process for you. Best of all, if you’re already good at converting active leads into buyers and sellers, Market Leader’s suite of products and programs will be a great fit for you. The caveat is that this is a long game. Lead nurturing takes time and consistent communication to stay ahead of the curve, but marketing tools from market leaders can reduce your manual processes.
What other resources does the market leader offer?
Market Leader provides users with a free real estate business plan as well as a lead calculator to assist you in determining how many leads you need to achieve your closing goals. The market leader’s email script generator improves lead conversion rates by providing you with customized email scripts based on the information you enter. You can use the Home Buyer Journey Guide to learn how to engage with consumers at every stage of the home buying process, and use the Real Estate Streaming Podcast to improve your ability to generate and convert more leads. Live training, on-demand articles and videos, live product support, and a million-dollar pipeline program are also available.
Can I combine market leader technology with traditional marketing methods?
Yes. Market Leader offers print and direct mail marketing integrated with your MLS. If you want a market leader to handle the heavy lifting, mail bulk orders to your office or upload a listing.
