Nine months after signing an enterprise agreement with Anywhere, California-based real estate technology leader RealScout has expanded its reach to locations owned by Sotheby’s International Realty. Agents in SIR Company locations will have full access to the RealScout platform, which includes a branded home search portal, interactive side-by-side listing comparisons, social media tools, lead management and distribution, and several other agent- and broker-focused features Service support functions.
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Nine months after signing an enterprise agreement with Anywhere, California-based real estate technology leader RealScout has expanded its reach to locations owned by Sotheby’s International Realty.
Agents in SIR Company-owned locations will have full access to the RealScout platform, which includes a branded home search portal, interactive side-by-side listing comparisons, social media tools, lead management and distribution, and several other agents and brokers. .
The platform also includes RealScout’s headline homebuyer activity intelligence dashboard, which is powered in part by buyer charts in 18 selected markets. These charts include information from brokerage partners who agree to share real-time anonymized buyer data and habits, which enables agents and brokers to make faster, more accurate pricing decisions.
Shannon Buss, Cape Cod brokerage office manager for Sotheby’s International Realty, said adoption of the platform has exceeded her and other leaders’ expectations.
“Since we launched the platform to our brokerage firms, 66% of our affiliated agents have activated their RealScout accounts within 60 days,” she said.
SIR Cape Cod’s adoption rate reflects trends within the broader Anywhere real estate ecosystem, which launched the RealScout platform to its affiliated agents in November. The average adoption rate among Anywhere Brands affiliated offices has reached 60%.
Sue Yanakorn | Image source: LinkedIn
Sue Yannaccone, president and CEO of Anywhere Brands and Anywhere Advisors, said the companies are pleased with the outcome of the corporate transaction and how it helps agents and broker owners grow their businesses.
“We are pleased to see the good adoption and results of RealScout across our network,” she said in a written statement. “The platform helps affiliated agents and broker owners run their businesses more efficiently and effectively, in line with our strategy of creating a simpler buying and selling experience for everyone.”
Several Anywhere affiliated agents and brokers shared their experiences using RealScout, and one California sales partner generated 700 leads after integrating RealScout into his CRM platform.
“In just 24 hours after implementing RealScout, the level of engagement was astounding—nearly 700 people engaged with my RealScout instance,” Jason Wright, a sales partner with Coldwell Banker Realty’s Tim Smith Real Estate Group, said in a prepared statement. “Within 48 hours, RealScout helped me set up several meetings with potential sellers, including a major listing appointment for a $3 million property in Newport Beach, California. RealScout is a tool that really produces results.”
Andrew Flachner, president and co-founder of RealScout, said the past year has brought tremendous growth for the company as it expanded its buyer map coverage, signed corporate and preferred providers with leading brokerages and franchisees business agreement and improved its platform with new features.
Last year, RealScout launched RealScout Pro+ Auto Nurture, a feature that automates outreach to new and existing customers through an agency’s CRM. Auto Nurture’s outreach efforts are supported by home value alert tools and instant market activity alerts that are aligned with every stage of a customer’s real estate journey, from getting a mortgage to 10 years of homeownership.
“We are excited to introduce these significant enhancements to the RealScout platform as we launch our Anywhere family of products,” said Flachner. “The addition of Auto Nurture functionality, email verification and enhanced CRM integration underscores our commitment to delivering unparalleled value to the Anywhere family of brands.”
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