Remember when phone manufacturers were competing to make phones as thin as possible? This trend has slowed significantly over the past few years, but Apple appears to be on the verge of reviving it in a big way.
The company recently launched its new OLED iPad Pro. Apple uses the slogan “Thin and light possible” to emphasize that it is the thinnest Apple device ever.
According to Bloomberg’s Mark Gurman, Apple isn’t done with streamlining its product portfolio (what? If “streamlining” can be a word, then so can “streamlining”). Gurman claimed in the latest issue of the Power On newsletter that Apple plans to launch a “significantly thinner” phone in 2025.
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In fact, Apple’s ultra-thin iPad Pro is just the beginning of Apple’s new devices. It should be “the thinnest and lightest product of its kind in the entire technology industry.”
This isn’t the first time we’ve heard of Apple planning to make the iPhone thinner. In May of this year, The Information reported that a new, thinner iPhone might replace the current Pro model design, but details were also lacking.
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If these reports are true, it would mark a major shift in Apple’s strategy. Over the past few years, Apple’s MacBook Pro units, as well as the iPhone and Apple Watch, have remained essentially the same size or even larger than their predecessors. Apple’s renewed focus on making its devices thinner and lighter could also spark a new race in which other manufacturers race to surpass Apple.
