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own manhattanRyan Serhant’s gorgeous encore after huge success of reality show New York Million Dollar Listing and sold like a servantRaising the bar for the genre by improving production values and focusing on agents rather than drama.
The show, which debuts all eight episodes on Netflix on Friday, differs from Serhant’s previous series “Bravo” by giving viewers an unflinching look at what it takes to be successful in one of the world’s most competitive markets. broker. The series follows Serhant, who aims to prove he can lead a group of agents, including Chloe Tucker Caine, Nile Lundgren, Tricia Lee Riley and Jade Shenker, as they strive to climb the New York City luxury market.
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What sets this show apart from other real estate-focused reality TV shows is that its plot remains focused on real estate (and yes, a bit of interpersonal drama), high-quality production, and a broader take on SERHANT’s business. perspective.
Check out the five factors below own manhattan Be in a different category than your competitors.
Tricia Lee Riley and Jeffrey St. Arromand in Owning Manhattan Episode 2 | Photo Credit: Netflix/© 2024 Provided by Netflix, Inc.
fascinating plot
In the first episode, Serhant lays out the stakes: He’s putting everything on the line – even his house – on the success of his new agency.
Serhant launched his eponymous agency in 2020. own manhattan Reflecting their drive to succeed in the industry.
In order for the brokerage to succeed, Serhant makes it clear in this episode that he needs to perform at the highest level, both as CEO and as an agent for his own listing. The show follows his process of recruiting agents and entering competitions to ensure they are matched with the right clients and listings.
The pressure is mounting, not just on Serhant but also on agents, who are taking pains to show that they belong and can survive in a competitive market. That’s not to say there’s no drama between powerful figures, but real estate is at the center of the show.
The number of listings online is huge: a $195 million penthouse in Central Park Tower and another in Jardim, a building designed by Isaiah Winfield. (Isay Weinfeld) designed a luxury building in Manhattan where a big-name celebrity rented the space in one of the episodes.
“this [Central Park Tower] The penthouse is unlike any other residence in the world,” Serhant told Inman. “This is a one-of-a-kind trophy property for the right buyer. We’ve been showing it and we’ve had multiple offers – I’m in the process of negotiating an offer on it now. So please knock on all the wood – If you’re sitting at a wooden table, knock it. It’s just a targeted marketing process, and I think that’s why we were hired.
quality production
Serhant’s calling card has been his focus on social media and film content over the years, so it’s no surprise that the production took this seriously. own manhattan Better than similar programs.
With Serhant. Studio, the company built its own video production arm to help agencies highlight their brands and listings. This dedication is also reflected in own manhattan.
From the photography choices to the music, the show mimics well-known TV series and even hints at HBO’s succession This is thanks to a soundtrack that sounds a bit like the show’s popular theme song. The elevated details are subtle, but together they feel like they’re a cut above other real estate-focused shows.
The cast of “Owning Manhattan” attends the premiere event in New York on June 20, 2024, including, left to right, Genesis Suero, Jordan March, Tricia Lee Riley, Savannah Gowarty, Jessica Taylor, Chloe Tucker Caine, Ryan Serhant , Nile Lundgren, Jessica Makovsky, Jeffrey St. Aromande, Jordan Hurt, Jonathan Nomore and Jade Schenk | Photo Credit: Jason Mullihan
Highlight commercial real estate
Commercial real estate is often overlooked on reality television. But Schenck, founder of SERHANT.com’s commercial arm, shattered preconceived notions about commercial real estate.
Shenker speaks with confidence and energy when talking about the industry and shares innovative ideas for her marketing assets. Shenker grew up in a family of developers, so she had time to develop her own ideas about the industry.
Her approach gets the screen time it deserves own manhattancould be a path to the future for aspiring young business agents and one worth paying attention to.
Agents specializing in a variety of niches, experience levels, and market areas
Highlighted agent own manhattan What a refreshingly diverse group of people. Some agents have been in business for 17 years and some are still in the early years of their careers.
They also represent a variety of backgrounds, ethnicities, personalities and market niches.
It’s not that other real estate reality shows exclude these things entirely; own manhattan Seems to be doing a better job of representing all of these perspectives in a more equal way. Despite the title, viewers saw agents like Tricia Lee Riley operating in other boroughs, including Brooklyn.
Chloe Tucker Kane, Jessica Taylor, Jordan Hurt and Genesis Sulo in Own Manhattan Episode 8 | Photo Credit: Netflix/© 2024 Provided by Netflix, Inc.
Learn about the larger company
Cast own manhattan The scale is similar to other reality shows, with a core group of 13 people. It’s large enough to accommodate a variety of storylines while being careful not to spread them too thin.
For the most part, the show’s action revolves around these core actors. In addition to Serhant, Caine, Lundgren, Lee Riley and Shenker, the cast includes agents Jessica Markowski, Jessica Taylor, Jordan Hurt, Jonathan Nørmølle, Jordan March, Savannah Gowarty, Jeffrey St. Arromand and Genesis Suero. The entire agency, SERHANT. It has approximately 600 agents on the East Coast.
Meanwhile, Serhant offers his insights into the growing pains CEOs like him face. At one point, he was surprised that his agent was so hungry for one-on-one coaching—and that he didn’t have the bandwidth to provide it.
“It’s been a learning process for me,” Serhant told Inman.
“For a while, I thought I could lead and manage because that’s what I did when I had a team. But the team was much smaller. As the company grows, you have to make a decision: Do you want to be a leader? Leaders or managers? You can’t have it both ways. I think leaders do the right thing and managers do the right thing, and I had to learn that the hard way. It’s funny, but boy oh boy, is it a lot.
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