Sony Music Masterworks, a unit of Sony Music Entertainment, has acquired a majority stake in Black Sky Creative, a Los Angeles-based company that specializes in immersive entertainment, experiential retail and live experiences.
Under the agreement, Black Sky, led by founder Jeff Delson, will become part of Masterworks’ live division, focused on creating “scalable experiential assets” in music, social media, children’s entertainment, film, television and games.
Delson and partners Lee Rosen and Shannon Ramirez will continue to lead the company’s day-to-day operations and work closely with Masterworks President Mark Cavell to develop a series of new projects.
Black Sky’s recent projects include Stranger Things: The Official Store; AC/DC Official Dive Bar taking over Power Trip Festival; Olivia Rodrigo Touring Fan Experience; and Britney Spears – The Zone immersive fan experience .
This winter, Black Sky is partnering with Moonbug to launch CoComelon Playdate, based on the popular children’s show.
sonymusicmasterpieceThe agreement with Black Sky Creative is the latest in a series of strategic partnerships and acquisitions for the company.
Its portfolio of companies includes black ink gift, A creative design and production services company based in Los Angeles;cultural creativityis a production and project management team specializing in the development of site-specific and bespoke projects in unique heritage and landscape contexts, based in the Netherlands GEA livedesigning, presenting and producing programs and experiences based on renowned IP musicmovies, TV, anime and games.
The Sony Music Masterworks network also includes the following companies The Luna Entertainment Group, MAC Global, Proactiv Entertainment, Raymond Gubbay Ltd., RoadCo Entertainment, Seaview, Senbla, and Turtle Station Entertainment.
sonymusicmasterpiece include masterpiece, sony Classical, Milan Records, XXIM Records and masterpiece Broadway imprint.
“We are excited to partner with Black Sky Creative to further enhance our ability to develop unique live entertainment experiences around fan-favorite artists, influencers and film/TV characters,” said Mark Cavell.
“Jeff Delson, Lee Rosen, and Shannon Ramirez are imaginative entrepreneurs who are at the forefront of creating engaging, immersive environments and events that are increasingly popular across the board. Popular among audiences of all ages.
Mark Cavill
Calvill added, “Jeff Delson, Lee Rosen and Shannon Ramirez are imaginative entrepreneurs who are at the forefront of creating engaging, immersive environments and events that It is increasingly popular with audiences of all ages.
“We are excited to join Sony Masterworks and work closely with Mark Cavell and the incredible startups within the Masterworks family.”
Jeff Delson, Black Sky Creative
Jeff Delson, founder of Black Sky Creative, said: “We are excited to join Sony Masterworks and work closely with Mark Cavell and the incredible startups in the Masterworks family.
“Together, we are pioneering new and compelling ways for fans to connect with their favorite IPs, expanding the landscape of live entertainment.”global music business
