Independent broker Max Fitzgerald built the app as the top layer of his brokerage technology stack to better organize, access and understand his most commonly used tools.
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StackWrap is a software for integrating broker technology stack access.
platform:Web page
very suitable：Technologically cutting-edge brokerage company and team
Hot selling points:
- Flexible user experience
- Easy product/account integration
- Fine management control
- Highly scalable to brokerage scale
- Current partner product selections
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Top concerns:
The app may experience integration issues as its growing user base indicates that links are becoming more complex and sophisticated. I suspect some additional controls and instructions related to the components of the system are necessary.
what you should know
StackWrap is a productivity software that serves as the top layer of a brokerage firm’s technology stack and can better organize, access and understand the firm’s most commonly used applications. The solution was built by Max Fitzgerald, who owns the independent brokerage Craft & Bauer.
Users can connect any number of common systems (Follow Up Boss, SkySlope, MLS, etc.) to the StackWrap interface, giving them a place to start working. The main dashboard provides a modern, smart layout and simple navigation design, allowing you to access the content you need with one click.
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The feature panel lists notifications, tasks, transactions, and daily calendars, all powered by the corresponding product.
In addition to StackWrap’s inherent management flexibility, each panel can be resized, moved, and changed as needed to design a physical space that is as efficient as the operating space.
Administrators can add products in just a few clicks, requiring the product’s API code and deciding which category it should belong to. Savvy agencies can set up hierarchies such as “Productivity,” “Marketing,” “Communications,” and “Internal.” It can do what you want.
The purpose of StackWrap is to understand all the different logins and domains that an agent must interact with in order to function.
Through my own reporting, and backed by Fitzgerald’s drive to create products, we know that agencies are often given too many products to use or avoid. This can make recruiting more attractive for competitors because of how the brokerage might approach their technology.
Simply put, technology tools can sometimes be too much for agents, leading to a lack of them or, worse, a general apathy towards technology.
A valuable by-product of the software is that it helps brokers better monitor which products are used the most and reveals product redundancies.
Since administrators can impersonate agent users, they can easily monitor what software agents use (and for what purposes) or measure login frequency, for example. This is important information in deciding whether your license should be updated or if your account can be downgraded in some way.
Think of StackWrap as your software foyer or reception area. The entry point to your technology stack.
It also has its own characteristics. It can be arranged by a team or across offices, and the management flexibility is impressive, even though most brokers will hand off such roles to marketers or operations executives, which is fine.
As I told Fitzgerald during the demo, I’m always excited to see products that are trying to find ways to internalize efficiency. He doesn’t necessarily add to the noise in real estate tech; he offers a way to control the volume.
Do you have a tech product you’d like to discuss? Email Craig Rowe
Craig C. Rowe got involved in commercial real estate at the dawn of the dot-com bubble, helping a range of commercial real estate companies strengthen their online presence and analyze internal software decisions. He now helps agencies with technology decisions and marketing by reviewing Inman’s software and technology.
