South Korea-based entertainment giant HYBE is increasingly leaning toward artificial intelligence in the music field.
The company has just launched a virtual pop band called SYNDI8, whose sounds were developed using artificial intelligence technology.
The technology used in Group Sound was developed by AI Audio Company Super pitchHYBE acquired the technology in 2023 for $32 million, and the company is majority-owned by HYBE.
Founded in Seoul in 2020, Supertone claims its software can create “surreal and expressive sounds, [are not] Different from real humans.
The technology is consistent with comments from HYBE Chairman Bang Shi Hyuk In 2023 interview advertising billboard,” in which he said: “I have long wondered whether the entities that create and produce music will still be human.
“I don’t know how long human artists can be the only ones satisfying human needs and human tastes. This is becoming a key factor in my operations and HYBE’s strategy.
new virtual pop band, SYNDI8Pronounced “Syndi-eight”, they are a four-piece girl group composed of fictitious members Canary, Nest, Goyo, and plunder.
HYBE’s Supertone says they exist in a “virtual world ofsouth west land’.
NANSY is also the name of Supertone’s basic model – stands for Neural Analysis and Synthesis.
Supertone is led by AI expert Kyogu Lee (President of Supertone). In an exclusive interview with MBW last month, Lee explained that the company’s NANSY model “is the backbone of Supertone’s speech synthesis technology.”
“NANSY has the special ability to segment and recombine sound components (timbre, linguistics, pitch and loudness) individually and independently, resulting in natural-sounding sounds Unparalleled Reality“, said Li.
You can read NASY’s research paper here.
In its announcement about SYNDI8, Supertone said its goal is to “explore the applications of SYNDI8″ [its] Music content business technology and training [its] Have your own voice intellectual property (IP) to showcase [its] creation”.
HYBE previously released a song titled ” masquerade From an artist called MIDNATT – described as HYBE’s The first artificial intelligence artist.
MIDNATT is the virtual double of HYBE signed artist Lee Hyun, using a prototype version of the Supertone instant voice changing tool. supersonic shift In the song “Masquerade,” there is a “seamless” transition between his own voice and the female singer’s.
The same song has also been touted move Hailed as “the first ever multi-lingual track produced in Korean, English, Japanese, Chinese, Spanish and Vietnamese”.
Recently, HYBE’s new virtual band released a three-song album titled MVP, which features the lead single Atota (shortage any to any pair), my fantasy, and true color, The latter adopts a modern R&B style.
You can hear the lead single, Atota, the following:
“SYNDI8 is a virtual artist group born from Supertone’s speech synthesis technology and inspired by the company’s growth story. The group plans to embody a fantasy universe and plans to interact with fans through various platforms.
Deya and Him, SYNDI8
The name of an animated story is Monster Prism: The Journey Begins Also released with the album.
“SYNDI8 is a virtual artist group born from Supertone’s speech synthesis technology and inspired by the company’s growth story. The co-producer of SYNDI8 said that the team plans to interact with fans through various platforms to embody the fantasy universe. Deya and he.
HYBE also demonstrated the capabilities of its proprietary artificial intelligence during its first-quarter investor call, when HYBE CEO Jiwon Park agreed to let his my own Use Supertone’s “speech synthesis technology” to copy speech.
last month, MBW The CEO of Ultrasound asked Li Jingjiu The company’s technology will be used to recreate the voices of superstars like BTS.
He told us: “While Supertone is theoretically capable of creating an unlimited number of new original sounds, as well as re-creating existing sounds, we are committed to prioritizing the rights of all artists and creators, including those under the HYBE umbrella. right.
Supertone’s work has also appeared in Disney+ and Netflix series.
The company said it is expanding its reach to support creators with tools such as artificial intelligence noise reduction plug-ins Ultrasonic clarity and voice changer supersonic shift, in which Launched in April.
SYNDI8’s debut comes amid an ongoing debate in the music industry over the use of artificial intelligence to create and reproduce sound.
global music business
