Online music battle platform Verzuz has announced a new distribution agreement with Elon Musk’s social media platform X.
development comes later Swizz bates and Timbalandco-founder Verzuzregained full ownership of the platform earlier this year.
Launched during the 2020 pandemic, Verzuz provides a way for music fans to connect through live beat battle events featuring rappers and DJs. The platform quickly became popular, with matches including Babyface vs. Teddy Riley, Nelly vs. Ludacris, T-Pain vs. Lil Jon, DMX vs. Snoop Dogg, and Alicia Keys vs. John Legend.
Verzuz’s success during lockdown has led to a partnership with apple music Before the company was acquired by a TikTok competitor in July 2020 rolls royce Early 2021. The two sued Triller in August 2022, demanding $28 million Alleged missing payments related to acquisitions.
This led to the pair reacquiring Verzuz in 2024, regaining full ownership and creative control.
“Not only are we excited to have Verzuz join X, we’re excited to help build X the largest entertainment company in the world.”
SwizzBetz, Witz
Under the new deal with X, Verzuz will stream exclusively on the platform and is expected to reach an audience of over 550 million active user, type The report quoted an announcement made during the meeting of the International Creativity Festival in Cannes, France, on Wednesday (June 19). The service will continue to be free to watch.
Swizz Beatz commented on the partnership with grateful Musk, Linda Yaccarino, Brett Weitz, Mitchell Smith and the entire X team’s belief in Verzuz’s vision. We can’t wait to get to work.
“We are excited to partner with X, the world’s most innovative platform. Our goal has always been to bring Verzuz to the world, and we can now do it bigger than ever.
Verzuz Timbalan
Timbaland added: “We are excited to partner with X, the world’s most innovative platform. Our goal has always been to bring Verzuz to the world, and we can now do it even bigger than ever before.
X CEO Linda Yaccarino serves as group chair of talent management companies mu Previously served as Chairman of Global Advertising and Partnerships NBCUniversal” said, “
“As we continue to partner with the most exciting voices to bring premium content to X, there is no better fit than this series. Together we will redefine how consumers engage with their favorite entertainment, one Verzuz at a time.
“X is proud to partner with groundbreaking creators, artists and entrepreneurs Swizz Beatz & Timbaland. Our platform is at the forefront of innovation and Verzuz defines the essence of innovative content experiences.
Linda Yaccarino, x
However, the prospects for this development are clouded as X faces lawsuits from music publishers over a lack of licensing deals with major music companies. In March, a Tennessee court said it would allow a group of music publishers to proceed with certain parts of a multimillion-dollar copyright infringement lawsuit against X.
The lawsuit was launched in June 2023 by 17 companies. national music publishers associationincluding independents as well as major publishers Sony Music Publishing, Universal Music Publishing Group and Warner Chappell Music. they are looking for US$250 million Compensation for “hundreds of thousands” of infringement claims for approximately 1,700 works.
global music business
