For the world’s best athletes, the Summer Olympics are a mix of highs and lows. They have experienced victory and defeat, pride and pain, broken records and broken bones. As Team USA’s Olympians and Paralympians take the stage in Paris in the coming weeks, medical staff will be there to support every feat and fall — in style.
More than 250 health care professionals from Team America’s Medical Corps donned uniforms for the first time. Figs, a direct-to-consumer medical apparel brand and the first public company led by two female co-founders, is breaking another barrier by partnering with the United States Olympic and Paralympic Committee (USOPC).
“This is the first time ever that any country has a medical team for the Olympics,” said Figs co-founder and CEO Trina Spear. wealth. “This is very much indicative of our overall mission and values as a company from day one: to give healthcare professionals the attention they deserve. Often they are in the background, but not anymore. This is actually It’s about showcasing those who serve us all, who serve humanity, and in this case, athletes.
When Spear and Figs co-founder Heather Hasson pitched the idea to the USOPC, they were surprised to find that not only did Team USA’s medical staff not have an outfitter, but they were also responsible for their own attire at the Olympics. Spear said the committee is equally eager to find a way to improve health care workers and help Olympic and Paralympic athletes stay at the top of their game.
“They work as a team and support all athletes. They should be equipped as a team,” Spear said. “This is historic for them, too.”
Spear said Team USA’s medical staff is as excited about their Olympic threads as Fig was when it created them. Dr. Gloria Beim, a Colorado plastic surgeon who has served as Team USA’s physician since the 2004 Summer Olympics in Athens, expressed gratitude for the company’s support.
Fig provided
“When Figs first contacted me about this partnership, my first reaction was, ‘What a great opportunity to shine a spotlight on healthcare professionals, especially during the COVID-19 pandemic,'” Beim said in an exclusive statement. After the epidemic. wealth. “As a small-town surgeon, I frequently visit patients outside the hospital and experience their gratitude on a regular basis. However, my colleagues across the country do not all receive this level of appreciation for the work they do every day. respect.
“Most people don’t understand the level of training and sacrifice it takes to become a healthcare professional. This impacts not only our own lives, but those we love as well. Nothing fills my soul more than helping others.
Stars and stripes and stethoscope
This isn’t Figs’ first foray into professional sports medicine – the company already kits out the medical staff at Premier League club Everton Football Club – but it marks the company’s biggest marketing ploy yet. Its multi-year agreement with the USOPC extends through the 2028 Summer Olympics and Paralympics in Los Angeles.
Figs kicked off the campaign Thursday with a video ad titled “Anatomy of a Champion.” The tagline is: “It takes courage to build a record-breaking body.” The film features 14 healthcare professionals and six athletes, including current and former Olympians, based on the anatomy children’s song “Head, Shoulders, Knees and Toes.” athletes and Paralympians. Of course, the medical staff are also wearing limited edition Figs x Team USA medical team overalls.
Available in pure cherry red, bright white and navy, the scrub is simple and practical. Simple details, like jumpsuits for women and turtlenecks for men, add to the futuristic vibe. Medical personnel in promotional photos wear these outfits to look like they are on a mission, and they are.
“It goes back to what we’ve always done, which is really focusing on functionality,” Spear said. wealth. “We have a pocket architecture for everything we create – where you can put your stethoscope, alcohol swabs, sutures, sutures, wraps, all the tape – everything you need to perform at your best.”
Spear added, “It’s great that Figs has created pockets and zippers that allow people to store life-saving tools. That intention has always been part of what we do. And, in this case, it’s on a global stage. superior [so] We have to get things done.
Fig provided
Spear said comfort was also a top consideration when designing clothing for health care workers, and he envisioned the garments being worn from the operating room to the Olympic sidelines. Scrubs are designed to be streamlined, breathable and uniform.
“everyone [needs] Healthcare professionals ensure that we all can live healthy and prosperous lives, whether you are an athlete on the podium winning a gold medal or someone undergoing a mental health check-up or a gynecological exam,” Spear said. “Healthcare professionals keep our bodies running, and that’s our goal – to celebrate them and make sure they get their podium.”
If you’re feeling patriotic, you don’t have to be an Olympic healthcare provider to don a Team USA Medical Team uniform; gear is available for purchase on the Figs website.
More information about the 2024 Summer Olympics and Paralympics in Paris:
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