Mahogany, the multi-channel music label behind the popular YouTube channel Mahogany Sessions, has launched a DIY distribution service for artists.
dubbing mahogany songThe company said in a statement released on Thursday (May 23) that the service will provide digital distribution and customized artist services, “with a focus on manual curation and communication.”
Selected Mahogany Songs artists will receive tools, funding and promotional assistance from across the Mahogany Network, including access to Mahogany Sessions, a video channel with nearly 930,000 subscribers on YouTube that has helped launch the careers of the following artists : billie eilish, Hozier, Michael Kiwanuka and Leon Bridges.
To help oversee distribution strategy for the Mahogany Songs, Mahogany Records and Mahogany Sessions channels, the company hired Don Wallaceformer senior editor Spotifyin the role of label and marketing manager.
At Spotify, Wallace helped launch the playlist brands Our Generation and Fresh Finds UK & IE. Prior to joining Spotify, Wallace worked at Diesel and British Broadcasting Corporation.
“I’m delighted to be joining the iconic Mahogany brand at such an exciting time. Mahogany has a rich history of helping artists tell their stories and has been an industry leader in this space for the past 10 to 15 years. ,” Wallace said in a statement.
He added that the launch of Mahogany Songs “This is an important moment for independent artists.”
The launch of Mahogany Songs coincides with the release of his first project, a singer-songwriter EP Anne Dean,he is Tik Tok During the pandemic, it’s now close to 10 million streams on the DSP.
Dean’s upcoming EP, Story of twentiesto be released later in 2024 via Mahogany Songs.
“I grew up watching mahogany playing by some of my favorite artists, e.g. Ed Sheeran and Hozier, I’m excited to be working with Mark, James and Dom on this project. Mark Murdochmanaging Director James Gastand Dom Wallace.
“I’m delighted to be joining the iconic Mahogany brand at such an exciting time. Mahogany has a rich history of helping artists tell their stories and has been an industry leader in this space for the past 10 to 15 years .
Dom Wallace, Mahogany
Wallace describes Dean as “an artist I have long admired. Áine is a great example of a modern independent artist, combining her incredible talent with a passion to become a master of her own career. We can’t wait She wants the world to hear her next plan.
“Our collective experience as an independent music company and label working directly with unsigned artists since 2009 has completely shaped this service,” said Murdoch. “Mahogany Songs provides a best-in-class service to talent from around the world and will help them take the next step in their careers.”
Gaster added: “For 15 years, we’ve been helping the most exciting artists find new audiences around the world. Mahogany Songs is the next step in our journey and was built in direct response to the need for artist expression in 2024.
“After two years of setup and testing, we couldn’t be more excited to publicly launch the service today. With Dom on board and the incredible team around Mahogany, we’re excited to be able to offer it to the artists and partners we’re lucky enough to work with.” Meaningful value.
Artists can apply to be included in Mahogany Songs on its website.
The launch of the distribution service comes just months after Mahogany entered into a long-term “recording solutions partnership” with the France-based music company believe.
This collaboration is intended to be a springboard for Mahogany Songs. Believe – owns a DIY distribution platform Tuning – Now responsible for global distribution for the Mahogany Channel and Mahogany Records.
The YouTube channel Mahogany Sessions launched in 2010 and has nearly 930,000 subscribers for its stripped-down live performances.
“Mahogany Songs provides best-in-class services to talent around the world and will help them take the next step in their careers.”
Mark Murdoch, Mahogany
Over the years the play has been performed Ed Sheeran, George Ezra, bastille, Florence Pugh, Where are you?, Bonebreaker, Jacob Collier, Jesse Reyez, cat burnsand others.
Sister channel COVERS, which features emerging artists covering songs by popular artists, has amassed nearly 25,000 Stalker on YouTube.
The label launched Mahogany Recordings in 2017, which today represents a group of up-and-coming artists such as Unfettered, Model male, Toby Johnson and RoRo ship.
Mahogany also works with charities and brands and has carried out work for: LVMH, Spotify, BMWand British Red Crosswait.global music business
