The Lone Wolf Foundation will support three new flagship experiences: Lone Wolf Transact, Lone Wolf Front Office, and Lone Wolf Back Office.
Held July 30-August at Inman Connect Las Vegas. On January 1, 2024, the noise and misinformation will be cut away, all your big questions will be answered, and new business opportunities will be revealed. join us.
Lone Wolf Technologies has launched a new software suite called Lone Wolf Foundation, fulfilling a promise made to customers at an industry event last fall.
In a July 8 press release, the company declared that the new platform “is both the culmination and beginning of the company’s multi-year mission to transform every key activity, process and solution, from websites and CRM to… CMA ) simplifies real estate, with open houses, transactions, back-office and accounting, insights and more – all rolled into one complete platform.
The Lone Wolf Foundation will support three new flagship experiences: Lone Wolf Transact, Lone Wolf Front Office, and Lone Wolf Back Office.
Sean Wheeler, the company’s chief technology officer, said in a statement that product decisions are based on years of research into which agents need to better meet customer needs and how the market responds to technology.
“This is the culmination of extensive research, and this is a platform that goes beyond integration, beyond connectivity, beyond rebranding to create real solutions,” Wheeler said. “From single sign-on to modular designs that allow real estate professionals to pick and choose the solutions they need, shared data workflows to keep information consistent from lead to close, and the latest in digital security, there’s nothing like it in the industry today— —It will change the way real estate professionals work now and in the future.
Wheeler calls it an end-to-end platform, meaning the solution is designed to help agents from initial lead capture to buyer or seller closing.
Traditionally, this model includes lead capture strategies, long-term nurturing and conversion tools, ongoing experience management, list marketing, deal management and managed communications, as well as other ancillary digital resources that tie all processes together. In most cases, it also includes services that support clients through their home ownership cycle.
Within Lone Wolf Front Office, users will find CRM, marketing capabilities and website development tools and systems that integrate from top-of-funnel interest capture to lead campaign tracking powered by website calls to action and evergreen marketing content.
Lone Wolf Transact is client-driven software for managing files and overcoming barriers to on-time closing.
The software includes “a new customizable compliance workflow for brokers,” according to a press release. It will also have digital signature tools, pre-populated user content to speed up completion, and a consumer-facing experience to alleviate users’ fear or anxiety around common legal language and terminology.
According to the press release, Lone Wolf’s new back-office tools will draw on Transact experience to drive transactional financials and allow for advanced accounting capabilities and commission oversight, while including all the things brokerages are accustomed to doing in modern software environments.
In November, Lone Wolf CEO Jimmy Kelly fired up Foundation on stage at the T3 Technology Summit, saying the industry’s use of so many different technology solutions had reached a “boiling point.”
“We found that the average brokerage firm uses more than 20 different pieces of software every day, almost double the amount used in 2020. That’s not sustainable, and that’s what our next generation of real estate software is about, which is that, in fact, real estate doesn’t need More software, but more software from the existing software,” he said.
Since taking the T3 Sixty stage, Kelly’s passion for more integrated software platforms has never changed. He called the debut “perverted.”
“I’m incredibly proud of what the team here have done to create something so transformative for the industry and believe it will inspire real, positive change for everyone in the real estate industry,” he said. “While this is the result, it’s not yet It’s not the end. This is just the beginning of an era of change in real estate software, and we won’t stop pushing forward through continuous innovation.
Kelly’s enthusiasm may be part of the reason for the company’s latest partnership with MLS. The company announced on July 2 that its Cloud CMA product was selected by the Arizona Regional Multiple Listing Service (ARMLS).
Cloud CMA is a market trending, home pricing and briefing tool that agents use when marketing their business. Lone Wolf acquired the company in 2020.
Lone Wolf is the second major real estate software company to release a major product this summer, following Inside Real Estate’s upgrade of the kvCORE brand and functionality to BoldTrail.
Email Craig Rowe
