Universal Music Group (UMG) has promoted Todd Goodwin to senior vice president of cultural marketing and creative strategy for its in-house creative and marketing division °1824.
Goodwin has been leading the way °1824 UMG said on Tuesday (May 14) that since its inception in 2019, it will continue to lead internal services and infrastructure to meet the evolving needs of UMG artists, labels and brands.
Under Goodwin’s leadership, °1824 has a team of young creatives and has become a resource for a range of services including content creation, public relations, A&R search, brand partnerships, strategic insights and experiential marketing. Notably, the department helped produce live events through UMG’s Twitch channel 3point5, providing artists with a platform to connect directly with fans.
Following his promotion, Goodwin will remain in UMG’s Santa Monica office and continue to report to UMG’s executive vice president Michelle anthony.
“Todd has created best-in-class creative resources and blazed a trail for the next generation of industry leaders. I’m pleased to announce his promotion and congratulate the 1824 team on all their achievements.”
Michelle Anthony, Universal Music Group
“Todd has created best-in-class creative resources and blazed a trail for the next generation of industry leaders. I am delighted to announce his promotion and congratulate the 1824 team on all their achievements,” said Anthony.
Goodwin’s journey with UMG began in 2015 when he served as vice president of college and lifestyle marketing. His vision for an in-house creative and marketing team led to the creation of °1824, which now has a full-time management team across multiple locations and a network of 75 part-time employees nationwide. Alumni in the department include more than 100 employees who hold full-time positions at UMG.
°1824 Recent projects overseen include organizing press tours, producing music videos, and executing marketing campaigns for artists including Ringo Starr, Maggie Rogers, and Kid Cudi. The division’s portfolio also includes productions with Taylor Swift, The Rolling Stones, Selena Gomez, Olivia Rodrigo, James Bay, Katy Perry, Louis Capaldi, Lil Baby, NCT 127 and Ray Cooperation with M. Wolf et al.
“UMG’s °1824 division is designed to provide our artists and labels with high-quality creative resources…It aims to develop the careers of the best emerging talent, who possess the skills and agility needed to respond to disruption immediately.
Todd Goodwin, Universal Music Group
°1824 has also generated over 1 billion views of content, and its PR team secures over 2,000 placements annually, which UMG says contributes significantly to the visibility of its artists and projects.
“UMG’s °1824 division is designed to provide our artists and labels with high-quality creative resources,” said Goodwin.
“At the same time, it aims to develop the careers of the best emerging talent, who have the skills and agility needed to respond to disruption immediately. I am honored and delighted to serve some of the best artists and labels in the world.” It’s a pleasure to work with them to shape the future of the music industry.
Goodwin’s promotion follows a series of recent appointments across the wider Universal Music Group. In March, Universal Music Publishing Group appointed Adriana Ramos As managing director, UMPG Brazil.subsequently appointed Alfredo Delgadillo As CEO and President common music Mexico January and before Warner Music Group manager bright Lu Newly Created Position of Vice President of Artist Development and Entertainment Strategy Universal Music Greater China.
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