UnitedMasters, an independent artist services and distribution platform, once again reduces operating costs for music artists.
In 2020, it launched $5 per month The subscription tier allows artists to retain 100% of royalties (the platform previously retained 10% of royalties for all decentralized platform artists).
Now, the New York-based platform is launching a new subscription tier that still allows artists to keep all royalties, but the new tier is called Debut+the cost is only $19.99 every year (i.e. approx. $1.67 per month).
On Tuesday (August 13), UnitedMasters confirmed Debut+ The grade is now available immediately in “priority markets” including the United States, United Kingdom, Canada, Nigeria and Brazil.
“For independent artists, success in music has never been more possible, but it still requires the right partner. UnitedMasters provides the most compelling products for independent artists of any type at every stage of their career. Steve Stout explain.
“With DEBUT+ and first challengewe welcome the next wave of independent artists into our ecosystem and provide them with the technology, education, and growth opportunities to launch sustainable careers on their own terms.
The “Make Your Debut Challenge” is a competition launched by UnitedMasters to coincide with the launch of the new level, in which American artists using the platform can submit tracks to compete $250,000 Awards, artist partnership agreements with A&R and marketing funds, development and marketing plans, and a performance venue at this year’s SelectCon in New York, a music conference presented by UnitedMasters.
Participating artists must reside in the United States, be a DEBUT+ or SELECT member, and must have released tracks through UnitedMasters after June 1, 2024, and have them posted to Instagram or Tik Tok With the @unitedmasters tag and #debutcontest hashtag.
UnitedMasters offers artist releases over 50 platform, including Spotify, apple musicTikTok, and Instagram, as well as features like unlimited music publishing, streaming analytics and reporting, educational resources, and personalized coaching available for five days.
“It’s never been more possible for independent artists to succeed in music, but it still requires the right partners.”
Steve Stout, United Masters
The platform boasts of its role in enabling artists to stand out, e.g. Froimeno, Toby Enwiwe, Earth Gang and Big X Tower Plug. its count exceeds 2 million independent artists on its platform and says it connects artists with major brands ESPN, Diageoand Pepsi.
The platform began raising funds through a series of financings in 2017 $70 million Investment round including Google parent company letterventure capital firm Andreessen Horowitz and 20th Century Fox. A subsequent funding round in 2021 values the company at US$550 million.
During this time, UnitedMasters has been busy serving artists, launching a mobile app in 2019; signing a deal with TikTok to enable artists to distribute their music within the TikTok app; launching a beat marketplace; and partnering with a music financing platform Break bread Gundam for artists 1 million US dollars.
Over the past year, UnitedMasters has partnered with Nigerian producers Salz Partnering with an artificial intelligence marketing platform to “unlock new opportunities for African artists” symphony operating system Provides automated music marketing tools for artists and launched a personalized in-app artist development feature called “Blueprint”.
It also invested in shareIt is one of two artificial intelligence instant music generation platforms currently being sued by major record companies for allegedly using copyrighted music to train their artificial intelligence models without permission.
While the lower cost of UnitedMasters services may reflect the increasingly crowded market of independent distribution and artist services platforms, it may also reflect Stott’s conception of where the music business is headed.
In 2021 interview MBWStout predicts that record labels will have “less ownership of artists’ intellectual property rights.”
“The big companies of the future will just be catalog managers. I don’t think there’s a need for record labels [beyond that] exists,” he said.
“If record companies are just trying to maintain their current model where they buy the rights to artists early in their careers to own their intellectual property, then I think they’re just going to manage the intellectual property they’ve already acquired and accumulated over the past 50 years. .global music business
