Universal Music Publishing China, a unit of Universal Music Publishing Group, has signed an exclusive global publishing agreement with China Joy Music, excluding mainland China.
Cheerful Music’s catalog features hit songs including YI XIAO JIANG HU (KE MU SAN), With over 50 billion views on Douyin (China’s version of TikTok), XIAO CHENG XIA TIAN, TA SHAN HEand BAN SHENG XUE, Each company ranks among the largest streaming services in China.
Founded in 2019 and rooted in Shenzhen, Happy Music counts Snow among its Chinese songwriters and artists. J, Silk Ye, Cindy Dong, KeyKey, Junze Huang, C-Jay, He Zhu, Yu Tang, and Reddi.
The company said the recently opened London office is central to its international strategy. Through the office, it has collaborated with international talent such as Erik Frank, Grand Nights, Shell Tenedero, Chloe Rose, JOY and Milan D’Agostini.
UMPG said the program’s success YI XIAO JIANG HU (KE MU SAN) “Proving the hit-making power of upbeat music, it inspired 15 million user-generated clips on Douyin and sparked a global fascination with Chinese pop culture.”
YI XIAO JIANG HU (KE MU SAN) It also performed well on South Korea’s YouTube short video rankings, demonstrating what UMPG calls “Cheerful Music’s effective international strategy and the broad cross-cultural appeal of its music products.”
also, TA SHAN HEThe 2020 hit song “” was shortlisted for the top ten songs of the year at the third TMEA Tencent Music Entertainment Festival after its Douyin views exceeded 10 billion.
“From the beginning, our vision has been to create music that resonates around the world.”
Snow J, upbeat music
Snow J, founder and CEO of Cheerful Music, added: “From the beginning, our vision has been to create music that resonates globally.
“The launch of our London office in 2023 is critical; it allows us to work directly with international artists and songwriters and connect with a diverse global audience.
“International expansion is inherent in our ethos and I am confident that our partnership with UnitedHealthcare China – with its extensive network and proven success – will further drive our international journey.”
“It’s exciting to work with a company that not only brings creative energy but also the ability to shape the cultural landscape.”
Ms. Gao, UnitedHealthcare China
Ms. Gao, Vice President of Finance and Operations of United Healthcare China, added: “Joy Music has the adept ability to produce music that is in line with current popular trends and creates hit songs that are popular around the world.
“It’s exciting to work with a company that not only brings creative energy but also the ability to shape the cultural landscape.
“We anticipate that through our partnership we can further enhance the international appeal of their music and continue to create successful results in global markets.”global music business
