Warner Music Brazil has invested in Sua Musica Group, which claims to own Brazil’s largest entertainment platform focused on local music.
According to a press release, Warner Music will collaborate with Sua Musica and “combine[e] for their efforts to develop regional artists and songwriters”.
The value of the investment has not been disclosed, but MBW understands Warner Music has acquired minority stake in the company.
Sua Música reportedly raised R$50 million in 2021 (approx. $9 million) was valued at 200 million reais ($36 million) to expand the company’s scale.
Brazil-based Sua Música focuses on local content and independent artists 16,000 Proven artists in and around 9 million The number of monthly active users of its UGC music platform.
It competes with companies such as Spotify in the market and was previously called “Brazilian SoundCloud” due to the similarity of the two companies’ business models.
Sua Música also operates a services business covering digital distribution, artist management and publishing.
As a DIY distributor, the company already works with and manages royalties for more than 1,000 independent artists in Brazil, including Tarcísio do Acordeon, Vitor Fernandes, Thiago Aquino, Heitor Costa, Japãozin, Evoney Fernandes.
Warner said the partnership will allow Sua Musica Group to focus on expanding its presence across Brazil, starting with “providing leadership for its music platform in the Northeast and promoting [distribution service] Your digital music”.
Sua Música CEO Roni Maltz Bin said the company’s “aim is to strengthen the Sua Música Group’s position as a center for complete solutions for artists, reinforcing our one-stop music store concept: publishers, distributors, apps and more.”
Warner said in a press release on Wednesday (July 17) that Sua Música “will become an important partner in its strategy” to achieve “expanding its presence in all regions of the Brazilian market, strengthening its regional music, local partners The authority on relationships and shared expertise “Discover new voices to create the catalog of the future.”
Chief Executive Officer, Warner Music Group Robert Kinkel has previously expressed his desire to grow WMG’s Exists in the so-called “middle class” artist market.
Warner confirmed in March that it was considering acquiring Paris-based digital music company Believe, but on April 6, Warner announced that it had decided to acquire no Seeking a takeover bid for the company.
During WMG’s May earnings call, the company’s leadership team said it would continue to pursue further M&A opportunities.
“It’s our job to research the market. If there are [are] “If there are opportunities to accelerate our initiatives, we will seize them,” WMG’s chief financial officer said. Brian Castellani.
Yesterday (July 16) market monitoring company Luminate announced that the global “middle class” artists are growing in size, and Warner has invested in Sua Música, which focuses on independent artists.
According to Luminate’s mid-year report, in the first half of 2024, there will be 29,253 Artists who clock in between mega and Ten million On-demand audio streaming, added 5.1% Compared to the same period a year ago.
“Sua Música’s significant presence in the regional music scene, combined with our national reach and global network, will amplify the efforts of both companies and provide artists with new creative and commercial possibilities and opportunities.”
Leila Oliveira, President, Warner Music Brazil
Leila Oliveira, President of Warner Music Brazil, said: “This is a very important milestone for us as cultural promoters.
“Sua Música’s significant presence in the regional music scene, combined with our national reach and global network, will amplify the efforts of both companies and provide artists with new creative and commercial possibilities and opportunities.”
“This partnership solidifies our presence in Northeastern Brazil and opens up space for the regional genre to grow globally.”
João Alquéres, ADA Brazil
João Alquéres, General Manager of ADA Brazil, added: “This collaboration solidifies our presence in Northeastern Brazil and opens up space for the development of the regional genre globally.
“As we strengthen our partnerships, Warner Music can provide a variety of solutions for artists and songwriters at different stages of their careers.
“The partnership with Sua Música demonstrates our ability to operate across different music genres and different regions in Brazil.”
“Our goal is to strengthen the Sua Música Group’s position as a center for complete solutions for artists, reinforcing our one-stop music store concept: publishers, distributors, apps and more.”
Ronnie Maltz-Bing, your music
Roni Maltz Bin, CEO of Sua Música, added: “The announcement of this investment marks an excellent moment for the Sua Música Group in the Brazilian market.
“We are very proud of this important move. We have grown on our own capital since the founding of the company and this investment will undoubtedly be significant in further accelerating growth across all our businesses. Warner Music recognizes the full scope of our strategy potential, we will definitely join hands to achieve faster growth in the national market.
He added: “Our main mission is to develop, expand and connect the world of music. Our goal is to strengthen Sua Música Group’s position as a center for complete solutions for artists, reinforcing our one-stop music shop concept: publisher, publisher , apps and more, and it doesn’t stop there! We also work with studios across Brazil to speed up music production.
“We already have Sua Música Space in Fortaleza, the largest content production center in the Northeast; another studio in Campina Grande; and we will soon open a third in São Paulo. This year we also We are evaluating additional cities to expand our presence in Brazil and Latin America.global music business
