Warner Music Latin (WML) has entered into a global partnership with renowned Dominican artist Tokischa to launch SOL, the artist’s own record label, within WML in collaboration with her manager Angelica Piche.
Tokischa will release her own music through SOL and will also have the ability to sign new artists. The deal is also backed by Atlantic Records.
According to Warner Music Latin, this new partnership will introduce Tokischa’s music to new audiences with the aim of “making her a true global star.”
Warner said Toquicha “revolutionized the music industry and challenged traditional norms and perceptions about women’s roles in music”.
The announcement adds, “Since his debut, the artist has skyrocketed in popularity while advocating a powerful message of empowerment, self-acceptance and freedom, attracting a large and growing audience.”
Tokischa’s most recent collaborations include the single ride or die foot. Sevdalisa, candy, dad foot. Pimp Point. 2 With Bad Gyal and Young Miko.
The artist has also previously collaborated with superstars such as Madonna, Rosalía, J. Balvin, Ozuna and Marshmello.
In addition to music, Tokischa has become a well-known figure in the fashion industry, attending high-profile events such as the CFDA Fashion Awards, Latin American Fashion Awards, and most recently starring alongside Amelia Gray in Jean Paul Gaultier’s new TRÈS GAULTIER campaign.
“We are delighted to welcome Tokischa to the Warner Music family.”
Warner Music Latin
“We are delighted to welcome Tokischa to the Warner Music family. She is an artist who brings counterculture to its highest and best expressions. It is an honor to be a part of this next chapter in her career and help expand her global reach, and supports her boundless creative vision,” Warner Music Latin said in a statement. (Alejandro Duque, President, Warner Music Latin America; Roberto Andrade Dirak, Managing Director, Warner Music Latin; Natalie Cotton, Director of A&R, Warner Music Latin)
“We are excited to launch SOL, a label that will be a home for misunderstood artists.”
Angelica peel cut, SOL
SOL co-founder Angelica Piche, who is responsible for the development of this project, said: “We are excited to launch SOL, a label that will become a home for misunderstood artists. It is very important for us to provide a voice and space for people like us who started from scratch. important.
“We are extremely excited to be a part of the next chapter of her career and to work with Angelica, Alejandro and the entire team.”
Julie Greenwald and Craig Kalman, Atlantic Music Group
“Toquicha is a one-of-a-kind artist,” said Julie Greenwald, chairman and CEO of Atlantic Music Group, and Craig Kalman, chairman and CEO of Atlantic Records.
“We are extremely excited to be a part of the next chapter of her career and to work with Angelica, Alejandro and the entire team.”global music business
