Following the launch of “Boombox” in partnership with Universal Music Group earlier this year, game music platform STYNGR has partnered with Warner Music Group to provide ad-free radio stations directly within Roblox.
The new product is called “Battery,” As a purchasable in-game item that powers STYNGR’s Boombox products.
Speakerpartnership between Stinger, universal music groupand republic recordsused as an ad-supported music player embedded in Roblox, allowing record labels to launch playlists and integrate them into the gaming experience.
Now, STYNGR works with Warner Music Group: single battery Provide weekly updated radio stations for personal enjoyment; and party battery Offers the same functionality but provides a social listening experience in-game for up to four players.
Warner Music and STYNGR said in a press release on Monday (June 17) that the collaboration creates a new revenue stream for artists and songwriters, allowing them to connect with new audiences and engage existing audiences on the popular gaming platform. There are fans.
In addition, Roblox developers can gain additional monetization tools through a share of battery sales. Data from STYNGR shows that music integration can also enhance the user experience by increasing play time, player engagement and overall retention.
“Music and gaming are natural partners, and we’re excited to partner with STYNGR to introduce new music products to fans within Roblox.”
Allen CoyWarner Music Group
“We’re always looking for ways to expand the reach of music and unlock new opportunities for artists and songwriters. Music and gaming are natural partners, and we’re excited to partner with STYNGR to launch new music products to fans inside Roblox.” Allen CoyExecutive Vice President, Global Head of Recorded Music Business Development at WMG.
The partnership expands the existing partnership established in March 2022 between STYNGR and Warner Music. Features like radio stations and music-based character enhancements.
Batteries is launching across a wide range of networks, including Super League Entertainment and popular Roblox experiences such as Paradise RP, Omega Obiand miraculous ladybug.
“Our partnership with Warner Music Group and Roblox combines our strengths to deliver something truly innovative for millions of gamers and music fans around the world.”
Alex TarlandStinger
Alex TarlandSTYNGR Chief Operating Officer added: “STYNGR is the gateway that brings music and gaming together, and is at the forefront of changing the way music is experienced in the gaming industry. Our partnership with Warner Music Group and Roblox combines our strengths to bring millions of gamers around the world Players and music fans have come up with something truly innovative.
This latest development follows the March 2024 launch of Boombox, a partnership between STYNGR, Universal Music Group and Republic Records. Boombox serves as an ad-supported music player embedded within Roblox, allowing record labels to launch playlists and integrate them into the gaming experience.
STYNGR serves as a bridge between the music and gaming industries, providing game developers with pre-licensed music. In addition to Warner Music and Universal Music, the company has partnerships with: capitol music group Subsidiaries motown recordsand Pan-European Licensing Center ICE service.
global music business
