Warner-owned concert discovery app Songkick has partnered with Shoobs, a ticketing and marketing company focused on black music and culture.
Through the deal, Songkick will list and promote Shoobs’ events to its 155 million fans through its app, website and eCRM.
According to the announcement, the partnership will help increase the visibility of black cultural events and performances such as Afro Nation Bulgaria, Burna Boy and Piano People In The Park.
Louise Broni-Mensah founded Shoobs in 2013 and became the first black female founder to receive financial support from Y Combinator.
Over the past decade, the company has partnered with organizations such as Afro Nation, Rolling Loud Bulgaria and AMA Fest on marketing and ticketing.
Christine Osazuwa joins the team in 2022 as chief strategy officer, having previously held roles at Universal Music Group, Warner Music Group and Pollen.
Songkick’s app allows music fans to track artists, discover concerts and purchase tickets. The platform was acquired by Warner Music Group in 2017.
Over the past few years, Songkick has expanded its international language services to French, German, Spanish and Portuguese.
“In order for Songkick to deliver on its promise, it’s critical that we partner with industry trailblazers like Shoobs, who do an unrivaled job of marketing and ticketing cultural events to the world.
Sarah Jones, “Songkick”
Songkick General Manager Sarah Jones said: “Songkick’s mission is to unravel the complexities of the live music experience.
“In order for Songkick to deliver on its promise, it’s critical that we partner with industry trailblazers like Shoobs, who do an unrivaled job of marketing and ticketing cultural events to the world.
“I’m excited to see our shared passion continue to build as we work to improve this space in the coming years.”
“Partnering with Songkick is an important milestone for Shoobs as we align ourselves with a platform that shares our passion for live music and our commitment to providing fans with unforgettable experiences.”
“Schubs” by Louise Broni-Mensah
Shoobs CEO and Founder Louise Broni-Mensah added: “Partnering with Songkick is an important milestone for Shoobs as we join forces with a platform that shares our passion for live music and our commitment to providing fans with unforgettable experiences. stand up.
“Together we hope to continue to innovate the way tickets are sold and marketed to ensure every music fan has access to the best events possible and that event organizers and promoters have the support they need to ensure their events are successful.”
global music business
