Tractor Supply bowed to pressure from conservatives and vowed to cancel diversity, equity and inclusion programs and stop sponsoring Pride events.
Tractor Supply has been facing the treatment of Bud Light, with its stock plummeting amid reports that the company funds Pride events, donates to organizations that support “transgender” children, holds mandatory LGBTQ training for employees, and Tractor Supply CEO Conservatives such as Hal Lawton launched a boycott.
It’s time to expose Tractor Supply Company.
It’s one of conservatives’ favorite brands, but under the leadership of the C.E.O., what do they really stand for? @harlotonleader?
• Provide LGBTQIA+ training to employees
• Sponsor Pride/Drag Contests
• They have a DEI Council
• Funding gender change… pic.twitter.com/F4tvNmNZ9f— Robby Starbuck (@robbystarbuck) June 6, 2024
Wow. @tractor supply Bragging in an annual report that they have donated over $570,000 to DEI, including LGBTQ+ youth!
Yes, Tractor Supply believes that a child can be transgender, and they ostensibly support this.
How many customers know this? pic.twitter.com/lMvzgl5UEd
— Robby Starbuck (@robbystarbuck) June 7, 2024
“Going forward, we will ensure that our activities are directly linked to our business,” Tractor Supply wrote in a June 27 press release.
Breaking News: Tractor Supply Company says they will cancel DEI program and stop sponsoring Pride events, among other changes after public backlash pic.twitter.com/XlJmdhFj4s
— Breaking911 (@Breaking911) June 27, 2024
The company lists the following changes they will be making:
- No more submitting data to the Human Rights Campaign
- Refocusing our team member engagement groups on coaching, building connections and supporting the business
- Increase focus on rural America’s priorities, including agricultural education, animal welfare, veterans’ causes, and being a good neighbor, and end sponsorship of non-commercial events like Pride festivals and get-out-the-vote events
- Eliminate the DEI role and repeal our current DEI goals while still ensuring a respectful environment
- Withdraw our carbon emissions targets and focus on our land and water conservation efforts
“We continue to listen to our customers and team members. Your trust and confidence in us is vital and we do not take it lightly,” the release continued.
Tractor Supply added, “Rural communities are the backbone of our country and what makes America great. We are honored to be a part of them.
